You’re trying to build an online business. And you’ve bought the tools. You sat through the long-ass trainings. And if you’re anything like me, you’ve got a stack of them you never even finished, because somewhere in there they had to pad the thing out enough to feel worth the $297.
And you still feel lost. Not because you’re slow. Because nobody ever showed you what the finished thing was supposed to look like.
So what did you do? You did what most of us would do. You came across somebody who looked like they had it all figured out. And then you found a second one, because maybe the first one didn’t explain something just right. Then you found a third, because the first two didn’t seem to agree on much of anything.
One of them swears by webinars. One says webinars are dead and buried. The third one’s selling a course on why the other two are wrong.
Now you got pieces from three different puzzles dumped into the same pile.
And none of it seems to fit. That’s not on you. You’re trying to put together three different pictures at the same time, and nobody ever showed you a single one of them.
So you start picking. Keep this piece. Toss that one. A little from him, a little from her. And before long you’re making your own potluck dish out of everybody else’s leftovers. Seven flavors in there and not one of them speaking to the other.
Now you’re building a puzzle nobody has ever seen the picture of.
Here’s the part nobody says out loud. The noise ain’t just loud. Every voice in it is handing you one more piece.
So you buy what each of them told you to buy. And now your tools are duct-taped together, your funnel’s leaking somewhere you can’t find, and something breaks every single time one of them pushes an update. And you still don’t know what you’re building.
And I’ll tell you the thing I see most. Overthinking. Overcomplicating.
It’s almost always the sharp ones. The deep thinkers. The analytical minds. Because somewhere down deep, we don’t believe simple could be the answer. Simple feels like cheating. So we go conjure up some wild extravaganza of a business system, nine moving parts and a name we made up ourselves, and then wonder why the thing never gets off the ground.